Assessing a marketing/promotional strategy for features that may inform an approach to studio photography.
Budweiser - 'King of Beers'
This advert, produced for Budweiser, features the neck of one of the companies bottles, covered in condensation and adorning a flipped cap to invoke the kingly status of the drink. Obviously this promotional material is aimed at anyone old enough to drink (over 18), and most likely a male demographic due to the referencing of a king.
Key Features
- Red background reinforces the Budweiser brand through colours. This provides good harmony for the image, as a whole.
- Logo close up ensures you can recognise the brand, especially if you were to see it again whilst shopping.
- Simple strapline 'King of Beers'.
- Flipped lid is a simplistic way of highlighting the strapline. Referencing the link between a crown and a king.
- Only the neck of the bottle is shown. This personifies the bottle by scaling it to a 'king' scale, with its crown.
- Backlit shot pulls out the detail in the bottle, especially the condensation.
- Condensation on the bottles neck implies how cold and refreshing it would be to drink.